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The Sofialys Group

 

Background and objectives

Sofialys is a leading international company in the sector of mobile display marketing and is the first service provider of direct marketing solutions to mobile operators in the EMEA region. This mobile advertising network internally directs the development of solutions to manage mobile adverts and chose to entrust Click2Cell, Smart Mobility Partner, with various projects to develop Ad SDKs for iPhone and Android.

Click2Cell’s approach and results

Click2Cell developed the modules of the Ad SDK, allowing an optimized management of advertising spaces, as well as an innovative and efficient display (splash screen, interstitial, geolocated campaigns, etc.) for iOS and Android.

The Sofialys Group is based in Paris, London and Singapore and is the first service provider of direct marketing solutions to major telecommunications groups, mobile operators and advertisers in the EMEA and APAC regions. The Sofialys platforms release over 40 billion prints a month and execute hundreds of campaigns at the international level for several thousands of publishers.