The Klépierre Group
The European specialist in shopping centers
Background and Objectives
With the inauguration of the Paris Saint-Lazare shopping center, the Klépierre wished to make it the place to shop par excellence in Paris. The Paris Saint-Lazare railway station is known for being the second largest converging point in terms of traffic. The main objective was to implement a global digital strategy to help an increasingly mobile consumer.
Click2Cell’s approach and results
The Klépierre Group entrusted Click2Cell, Smart Mobility Partner, with its digital strategy of client acquisition and retention, and more specifically benefited from Click2Cell’s expertise in mobile marketing consulting and development. From consulting to uploading, via intuitive design and development, Click2Cell deployed mobile applications on iOS and Android, allowing users, among others, to be constantly informed of the news and deals of the 80 shops of the Paris Saint-Lazare center, and to prepare their shopping tour thanks to an interactive plan.
As a major player in the sector of shopping centers in continental Europe, Klépierre operates in 57 cities and 16 countries. Its assets amount to €21.3 billion (excluding duties, pro forma the acquisition of Corio in January 2015) as at 30 June 2014. It offers leading brands a unique platform of shopping centers, attracting over 1.2 billion visitors every year.