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POPWORK

Support in webmarketing and natural referencing (SEO)

Background and Objectives

Popwork is a startup offering an online platform connecting users and providers of work spaces, with the aim of making it easier for professionals (from freelancers to big groups) to book and assess various types of spaces (business centers, meeting and conference rooms, coworking spaces, shared offices). Social recommendation and assessment are the key aspects highlighted by Popwork so that the user has the most realistic vision of his future work space and environment.

Click2Cell’s approach and results

The startup Popwork asked Click2Cell, Smart Mobility Partner, to support its webmarketing strategy and boost its online visibility thanks to natural referencing (SEO). Click2Cell thus implemented an action plan based on the following axes:

• improving the overall speed of the website by using the latest optimization technologies,
• making the website accessible via search engines for a better referencing,
• eliminating the defects hindering a good user experience: organization of contents, hierarchy of information, intuitive design, bug analysis and correction,
• sustaining the results over time.

Popwork is a Luxembourgish startup founded in late 2015 and seeded by an investment company in Luxembourg. It offers a platform assessing work spaces in various countries – France, Luxembourg, Belgium, Switzerland, the United Kingdom, etc.