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The Mutuelle des Etudiants (LMDE)

Nutrition Campaign

Background and Objectives

“No need to be a chef to eat healthily”– such was the slogan of the LMDE’s awareness campaign targeted at students. For the latter, having a balanced diet sometimes seems too complicated, or too expensive. This is what motivated the Mutuelle des Etudiants to increase the efficiency of their campaign, by developing a mobile app that would offer a series of tips and healthy recipes, ones that are simple, not expensive and easy to cook.

Click2Cell’s approach and results

The LMDE entrusted Click2Cell, Smart Mobility Partner, with the creation of its multichannel nutrition plan:
• Nutrition application for iPhone (also compatible with iPod Touch and iPad)
• Widget available with PC & Mac
• Integrated and personalized back office analytics, to monitor in real time the performance of all the solutions developed.

The LMDE is the first student “mutuelle” in France – it administers the Social Security of over 875,000 affiliated members and the additional healthcare cover of over 320,000 members. The LMDE has two main missions: administering the French social security scheme for students, and offering its members additional healthcare covers in metropolitan and overseas France.

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