Background and Objectives
Cybergun Incorporated, a global leader in airsoft, is a French company listed in the stock exchange and operating in Europe, the United-States and Asia. In a context of development and innovation, the Cybergun Group decided to digitalize its catalogue on mobile, turning this channel into a major component of its distribution mix and its multichannel strategy.
Click2Cell’s approach and results
Cybergun Inc. thus decided to entrust Click2Cell, Smart Mobility Partner, with the creation of its first iPhone application – a B2B app totally in line with the Cybergun ERP through the development of tailored web services by the Click2Cell teams. The application was designed for Cybergun’s network of distributors, and for all the amateurs/professionals of airsoft leisure activities. With its easy-to-use, intuitive and fluid design, this application allows every user to be constantly informed of the wide range of products offered by the Cybergun Group, thus indirectly improving the volume of orders.
Cybergun, a company listed in the stock exchange and labeled “Innovative Company” by BPI France, is a global player in leisure shooting. For the financial year closed on 31st March 2016, the company achieved a turnover of €41.3 billion. The Cybergun financial securities are eligible for the FCPI, PEA and PEA-PME plans.