Cyber Group Studios
The French reference in animation production and distribution
Background and Objectives
Since 2005, the series produced and distributed by Cyber Group Studios delight children around the world introducing them to new friends and great stories that will help them grow. They rank among the broadcasters’ best rated shows and have earned multiple international nominations and awards. In this context, Cyber Group Studios wished to have a greater visibility online, while appreciating the profile and behavior of its visitors.
Click2Cell’s approach and results
Cyber Group Studios thus entrusted Click2Cell, Smart Mobility Partner, with the development of an identification system for the playback of its videos online, as well as a tailored tracking and analytics tool:
• System of user identification
• Integration of front-end tracking tools
• Interface for video playback and real-time audience analytics: pages visited, date of connection, visits, etc.
Cyber Group Studios management team brings a 30-year experience built working as top-executives for international leaders such as The Walt Disney Company, Sony, BBC and TF1. This expertise includes producing blockbuster animated series and movies, international distribution and licensing, interactive content and digital game.